Case Study

Tuesday May 6, 2014

Silver Towers, New York

by Marketing Communications

Silver Towers comprises two 60-story towers located in the rejuvenated Hell’s Kitchen neighborhood of Manhattan on 42nd Street and 11th Avenue. Overlooking the Hudson River, the luxury high-rise development was the largest residential 80/20 rental property in the city upon its completion in 2010.

The 1.2 million-square foot property, managed by the real estate firm of Silverstein Properties, Inc., includes 1,359 rental units, 20% of which are set aside as affordable housing. With retail space on the ground floor, as well as a park, a fitness center and even a bowling alley, Silver Towers is an elegant oasis in the heart of the bustling metropolis.

Mold Defense® in Manhattan

Prince Carpentry, the project’s drywall subcontractor, called on Continental Building Products (then the Gypsum business unit of Lafarge) to service its gypsum needs. Through distributor City Lumber, Continental provided approximately five million feet of wallboard – 4.5 million of Mold Defense and an additional 500,000 of Mold Defense Shaftliner Type X.

Silverstein, Prince and City Lumber valued Continental’s ability to provide LEED-certifiable product from its Buchanan facility. Over the 15-month build, Continental sent out 200 trucks’ worth of special-cut Mold Defense, delivering on time thanks to a seamless supply chain involving Continental’s Sales Service, Manufacturing and Transportation teams.

This was the first project for Continental in Manhattan, offering the company the opportunity to leave a bold mark on the New York City skyline.

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