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March 31, 2014 / 2:21 PM EDT

A New Beginning, Continental Building Products and the American Bison.

by Admin

A NEW BEGINNING.
We proudly declare our company’s new name and logo: Continental Building Products and the American Bison.

It’s a name chosen to convey stability and growth, and to evoke our connection with all of North America. Alongside our new name, we have a new logo, which incorporates the North American bison as Continental’s symbol. It personifies strength and confidence. This powerful and enduring icon represents our past and inspires our future in North America.

In the coming months, we will be revealing our complete corporate identity (or “look”), which will represent the spirit of Continental’s business in a unique, memorable and consistent way.

As Continental, we will continue to build upon the lessons and successes of our past by maintaining operational excellence, promoting sustainable practices, and providing high-quality, personalized products and services to you, our customer. We can accomplish this by offering solutions that are as straightforward as they are sincere, as proactive as they are flexible, and as fast as they are safe.

I want to personally thank each and every one of you for your continued business and commitment to our company. I look forward to an exciting future together.

Sincerely,

Robbe Pearson
Senior Director, Marketing and Commercial Performance
Continental Building Products

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